“Stop interrupting, get permission for marketing” Seth Godin
“Permission Marketing : Turning Strangers Into Friends, and Friends into Customers” written by Seth Godin in 1999, is arguably one of the best business books ever written. Permission marketing is a term popularised by Seth Godin (but found earlier) used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before […]
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