GROW your business … and sell it!

The main purpose of a business is to make profit – and thus growing your business makes sense. Growing a business has many meanings, but most business owners will probably agree that it means more profit. It may also refer to getting more customers, more outlets, distributing to other sectors, employing more staff, building or acquiring another manufacturing plant, etc. […]

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Price right … Or lose face… And profit

To price below or above your competition, that is the question. I think of the four P’s of marketing (product, promotion, place and price), pricing is the most challenging. If you sell your product at a lower price to your competition, then you may be telling the market that it is inferior. It may be perceived as a lower quality […]

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Marketing is more important than finance.. or HR

There is an age old debate in business. What is the most important function in any business? Is it finance, operations, human resources, operations or marketing? Let me help settle this debate, once and for all! Now depending in which division you are, you will most likely want to believe that the one you are working in is the most […]

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Break all unjust rules to achieve profit

There are many unjust rules and laws in our country, especially those governing the entrepreneur. Entrepreneurship should be encouraged, not discouraged. The economy and all the people in any society benefit from business that is created by entrepreneurs. Away with all the regulations, rules, laws and what not that is an obstacle to entrepreneurs. Let the best man, or woman, […]

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Want rocket science?…then forget “The Perfect System”

This blog credits me as the founder of “The Perfect System” (TPS). And I regularly get asked what is is all about. So what is TPS? Is it some new, revolutionary, hi-tech, blow-you-away system? Is it difficult to implement? Is it only for large corporates, or can a small and medium sized company also benefit from it? You may be […]

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Marketing AND Sales = People AND Women

What is marketing? Marketing is probably one of the most confusing and misused (or rather abused) words in business. Many people think that marketing is a synonym for sales (or selling). Many sales people  (representatives or reps) are now called marketing representatives. Unfortunately the term sales representative has a negative connotation. This is probably due to the fact that in […]

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Satisfy a basic need and make a profit

The starting point for every successful enterprise is a convincing business idea. It is the first milestone in the process of setting up a high-growth company. Consider the following basic needs when developing an idea to implement (your idea should probably satisfy at least one of these needs): Most people need to be: Happy – nobody wants to be unhappy. […]

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Business problem? Hire me and increase your profit!

Do you experience one or more business problems? Low sales? Unmotivated staff or teams? Increasing expenses? Not making a profit? If you are interested in normal, run of the mill, or 8-5 solutions, you are in the wrong place. If you want someone with exceptional and diverse experience, backed up with great qualifications, read on… I make tough decisions I […]

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