Tag: sales

A new set of eyes for your business

Interim Management, New Posts

“You cannot solve a problem from the same consciousness that created it.  You must learn to see the world anew”  “We can’t solve problems by using the same kind of thinking we used                when we created them” Albert Einstein A new set of eyes for your business. To prosper in the tough economic times, every business needs a “new set of eyes“. As Einstein said – “we must look anew” when solving problems. Have you ever struggled with a problem or trying to make […]

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Marketing is more important than finance.. or HR

New Posts, Startup tips

There is an age old debate in business. What is the most important function in any business? Is it finance, operations, human resources, operations or marketing? Let me help settle this debate, once and for all! Now depending in which division you are, you will most likely want to believe that the one you are working in is the most […]

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Marketing AND Sales = People AND Women

Commentary, New Posts

What is marketing? Marketing is probably one of the most confusing and misused (or rather abused) words in business. Many people think that marketing is a synonym for sales (or selling). Many sales people  (representatives or reps) are now called marketing representatives. Unfortunately the term sales representative has a negative connotation. This is probably due to the fact that in […]

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