money is in the list Archives - Business Coach and Business English teacher

Become intimate with your customers

May 3, 2013 Prof Gary Startup tips

Yes, INTIMATE. Collect the names, email addresses, and phone numbers of your current and prospective customers and communicate with them regularly. Your mailing list, or customer database, is your biggest source of lifetime profits. I don’t know why, but 90% of businesses never bother to keep track of their loyal customers, let alone any prospects! Here’s why you should keep […]

» Read more

customer intimacy, customer list, intimate, money is in the list

Forget new customers.. if you have a “list”

April 15, 2013 Prof Gary New Posts, Startup tips

Most businesses chase new customers. They have positions called New Business Development – and the person filling this position generally has to do cold calling – phoning potential clients and trying to get them on board. The pressure is really on – the new business development / manager / consultant has to make 5-10 calls per day, setting up a […]