Forget new customers.. if you have a “list”

Most businesses chase new customers. They have positions called New Business Development – and the person filling this position generally has to do cold calling – phoning potential clients and trying to get them on board. The pressure is really on – the new business development / manager / consultant has to make 5-10 calls per day, setting up a […]

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Marketing is more important than finance.. or HR

There is an age old debate in business. What is the most important function in any business? Is it finance, operations, human resources, operations or marketing? Let me help settle this debate, once and for all! Now depending in which division you are, you will most likely want to believe that the one you are working in is the most […]

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