A new set of eyes for your business
“You cannot solve a problem from the same consciousness that created it. You must learn to see the world anew”
“We can’t solve problems by using the same kind of thinking we used when we created them” Albert Einstein
A new set of eyes for your business. To prosper in the tough economic times, every business needs a “new set of eyes“. As Einstein said – “we must look anew” when solving problems. Have you ever struggled with a problem or trying to make use of an opportunity but you just couldn’t get it right? Trying again and again – but never succeeding? And then someone listens to your problem and instantly comes up with a viable solution? Many of us have experienced similar situations. And we instantly believe that the person coming up with the answer must have some magic powers.
In business we refer to seeing the “bigger picture” and having a “helicopter view”. In literature we refer to “not seeing the wood for the trees”. If you can’t see the wood for the trees, you can’t see the whole situation clearly because you’re looking too closely at small details, or because you’re too closely involved.
This is exactly what happens in business everyday. The employees responsible for say marketing – are so closely involved that they cannot “see” or “think” from a “new perspective. Their marketing spend is wasted on things they have been doing all along, yet with a very low return on investment. BUT they do not change their vision (eyes) or thinking – they are almost paralysed – they are blind and they do not think in a creative and innovative manner.
The solution
A business needs an impartial, objective, experienced and qualified individual to take a fresh look at their activities to ensure that new creative solutions are implemented. Someone with the necessary credentials, with a diverse business background, with high intellect and great experience.
Prof Gary is available to RE-ENERGISE your Marketing and Sales department, by looking with a new set of eyes, stimulating fresh ideas and ensuring that your business is left with a motivated marketing team that exceeds sales targets. Prof Gary takes on 30 – 90 day assignments at medium and corporate businesses.
Together with your staff, I will develop an innovative and creative marketing and sales strategy by analysing your current process and coming up with fresh and proven methods to achieve sales targets. During the process, I will spend every working day with you and your staff to fully understand your unique business position, opportunities and challenges. Continuous feedback will keep your exco in the picture to ensure that all objectives are met or exceeded. Contact me today!