“Stop interrupting, get permission for marketing” Seth Godin

“Permission Marketing : Turning Strangers Into Friends, and Friends into Customers” written by Seth Godin in 1999, is arguably one of the best business books ever written. Permission marketing is a term popularised by Seth Godin (but found earlier) used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before […]

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Marketing is more important than finance.. or HR

There is an age old debate in business. What is the most important function in any business? Is it finance, operations, human resources, operations or marketing? Let me help settle this debate, once and for all! Now depending in which division you are, you will most likely want to believe that the one you are working in is the most […]

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Not Zuckerberg? GREAT!

When you hear the word entrepreneur, what kind of image does your mind conjure up? If it’s a Mark Zuckerberg (founder of Facebook) look-a-like pouring out HTML code in an Ivy League dorm room, you’re probably not alone. The Kauffman Foundation, have been dispelling the myth that most entrepreneurs are twenty-something tech wizards for some time. In reality, the highest […]

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YES – YOU can start a business!

Over the years I have coached hundreds of people to open their own business. Starting your own business is one of the most rewarding things you can do, although it is quite challenging. Everyone needs a coach – whether you are a sportsman, family man or a business man (or women of course). In my experience anyone can start a […]

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Really ready to improve your business?

Lessons learned from the rejuvenating process (or good business practise for a successful business): The decision to rejuvenate a company should have the total buy in from shareholders and top management. Top management is usually the root of the problem, as they have allowed the company to be in the current state. During the process of rejuvenation, you are guaranteed […]

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